The rise of fan cutouts: a response to empty stadiums
The COVID-19 pandemic drastically altered the landscape of college football in 2020. With stadiums largely empty due to safety concerns, universities sought creative ways to maintain a sense of atmosphere and fan engagement. Ohio State University, like many other programs, turned to fan cutouts as a solution. These cardboard representations of fans filled the stands, providing a visual presence and a connection to the Buckeye faithful even when they couldn't physically be there.
The concept itself isn't entirely new. Minor league baseball teams had experimented with similar ideas before, but the scale and visibility of fan cutouts in major college football programs elevated the practice significantly. Ohio State quickly embraced the idea, offering fans the opportunity to purchase cutouts of themselves or loved ones to be placed in Ohio Stadium during games.
How the cutout program worked at ohio state
The process of securing an Ohio State football fan cutout was generally straightforward. Fans would typically upload a high-resolution photo of themselves, adhering to specific guidelines regarding image quality and content (no political messages, etc.). The university or a designated third-party vendor would then print the photo onto a durable material, typically corrugated plastic, and create a life-sized cutout.
These cutouts were then strategically placed throughout Ohio Stadium, creating the illusion of a partially filled stadium. Some programs even allowed fans to request specific sections or seating areas, though such requests were not always guaranteed. At Ohio State, the placement aimed to maximize visual impact for television broadcasts and to provide a sense of community for the players on the field. The price for a cutout varied but typically ranged from $50 to $100, with proceeds often benefiting athletic department initiatives or charitable causes.
The impact of cutouts on the game day experience
While not a substitute for the energy of a live crowd, fan cutouts served as a symbolic gesture of support. They provided a visual reminder of the Buckeye Nation, offering players a sense of connection to their fanbase during an unprecedented and isolating time. For fans, purchasing a cutout became a way to feel involved in the season, even from afar. It was a tangible representation of their loyalty and a way to show their support for the team.
Beyond the emotional connection, the cutouts also provided a unique marketing opportunity for Ohio State. They generated revenue for the athletic department and created a buzz around the program, both locally and nationally. News outlets frequently featured images of the cutout-filled stands, further amplifying the university's brand and message.
More than just cardboard: the human stories behind the cutouts
Behind each Ohio State football fan cutout was a story. Some were purchased by alumni who had been attending games for decades and were heartbroken to miss a season. Others were bought by families honoring loved ones who were passionate Buckeye fans. Some served as memorials, representing those who had passed away before they could witness another season. These personalized touches added depth and meaning to the cutout program, transforming it from a simple marketing initiative into a poignant symbol of community and resilience.
One particularly touching story involved a family who purchased a cutout in memory of their father, a lifelong Ohio State fan who had recently lost his battle with cancer. They placed the cutout in his usual seat in the stadium, allowing them to feel as though he was still there, cheering on the Buckeyes. These personal narratives highlighted the emotional power of the cutouts and their ability to provide comfort and connection during a difficult time.
The future of fan engagement in college football
While the widespread use of fan cutouts likely peaked during the pandemic, the experience has undoubtedly influenced the future of fan engagement in college football. Universities are now more aware of the importance of finding innovative ways to connect with their fans, both in person and remotely. Expect to see continued experimentation with virtual experiences, enhanced digital content, and interactive stadium technology designed to bridge the gap between the game and the fans who support it.
The Ohio State football fan cutout initiative serves as a reminder of the power of community and the enduring passion of Buckeye Nation. It demonstrates how even in the face of adversity, creative solutions can be found to maintain a sense of unity and support for the team.
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